Driving growth and cultural impact with brands using data + creativity to connect with real people
Strategist By Day, Curiosity Always On
A Strategist With A Cultural Pulse
Driving growth and cultural impact with brands using data + creativity to connect with real people
WORK
MEET AMMA
Background
Her journey began in music and photography, evolving through subcultural creative hubs across the UK and Los Angeles. With over a decade at Apple connecting global communities firsthand, she brings a culturally attuned, innovative and empathetic approach to strategy.
Having worked for iconic global brands such as Mercedes-Benz, Ray-Ban and more - experience that’s sharpened her adaptability, tenacity, and impact-driven mindset. She combines analytical precision with creative intuition to uncover new opportunities and craft strategies that resonate and move brands forward.
AREAS OF EXPERTISE
Cultural + Trends Tracking
Uncovering patterns in the noise and across the cultural zeitgeist.
Data Driven + Innovative
Focused on insight led growth and innovation through Generative AI tools and analytics.
Strategic Excellence + Decision Making
Tailored planning prioritising high value growth drivers to maximise ROI and optimise spend.
Creative + Human Led
Connecting intuition, storytelling, and emotion with strategic thinking.
Comprehensive Analysis
Identifying white space opportunities and key learnings to future-proof brand positioning.
VALUES
Creativity
Integrity
Adaptability
Collaboration
Results-Driven
TAILORED SOLUTIONS
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.
Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.